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Behind the scenes with AMA: 4-Day Week pilot. Blog 3 – successes and challenges

Head of Operations and Events at Arts Marketing Association (AMA), Danielle Patrick takes us behind the scenes as we trial a 4-day week. In the third blog that follows the trial, Dani shares progress across the first six months and outlines the successes and challenges.


Published: 2024 | Resource type: Article

Inclusivity & Audiences Day 2024 Playback Pack

Inclusivity & Audiences Day champions equality, diversity and inclusion (EDI) work from across our sector. Here’s a collection of resources and insights brought together for and from the day to support your journey as an agent of change.


Published: 2024 | Resource type: Article

Apples tumble from an upturned wooden bowl.

In conversation: Bea Udeh with Darren Pih and Amy Rich

Bea Udeh, the Arts Marketing Association’s Head of Diversity in conversation with Darren Pih, Harewood House and Amy Rich, Communities and Campaigns Officer at the Coalition for Racial Equality and Rights (CRER) before their session at Inclusivity and Audiences Day 2024.


Published: 2024 | Resource type: Article

In conversation: Bea Udeh and Lynette Lucas

Bea Udeh, the Arts Marketing Association’s Head of Diversity in conversation with Lynette Lucas, Inclusion and Belonging lead at NCVO before her session on inclusive language at Inclusivity and Audiences Day 2024.


Published: 2024 | Resource type: Article

'Words have power' spelt out with tiles from a Scrabble board.

Why the language we use matters in building belonging

Sarah Vibert, Chief Executive Officer of NCVO (The National Council for Voluntary Organisations) shares some changes they’re making to their use of language along with reflections for the wider sector.


Published: 2024 | Resource type: Article

A group of people sat outdoors at a wooden table.

Behind the Scenes: Walk the Plank’s Diversity, Equity, Inclusion and Belonging Journey. Blog 3 – marketing, communications and recruitment

In the final of three blogs sharing Walk the Plank‘s Diversity, Equity, Inclusion and Belonging (DEIB) journey, their Senior Marketing and Communications Officer, Tanica Powell takes us through how the marketing team has championed and actioned their DEIB values.  


Published: 2024 | Resource type: Case studies

Arts Attendance in Northern Ireland 2023-24. Report front cover. Back of person with shoulder length curly hair staring at abstract painting in white-walled gallery.

IMPACT survey – impact measurement of people attending culture across Northern Ireland 2023-2024

This interim report explores the preliminary findings from thrive’s IMPACT survey, touching on the effects of the cost-of-living crisis, audiences motivations, advance bookings and more A report from thrive, the Northern Ireland charity which support arts, and heritage organisations to strengthen their relationship with audiences.


Published: 2024 | Resource type: Research

Northern Ireland in 100 stories cover with text and drawings of a diverse range of people.

Northern Ireland in 100 stories – why arts and culture is crucial for society

Thrive, the Northern Ireland charity which support arts, and heritage organisations to strengthen their relationship with audiences, has brought together findings from a year-long research project to better understand what arts and culture means to the public.  Called ‘Northern Ireland in 100 Stories’ the research busts the myth that the arts are only for certain ... Read more


Published: 2024 | Resource type: Research

Meggy Cheng head and shoulders

Podcast: Branding Hong Kong’s M+ Museum

Dive into the world of branding a major museum with Meggy Cheng, the former Head of Marketing and Branding at Hong Kong’s M+ Museum. One of a series of podcasts with museum people by For Arts Sake.


Published: 2024 | Resource type: Podcasts

Jervais Choo head and shoulders

Podcast: Future-proof the past – tech’s role in preserving culture

Explore how Jervais Choo, Deputy Director of Organisational Design and Innovation, National Heritage Board, Singapore and his work with digital artists and technologies like AI and VR is changing museum experiences. One of a series of podcasts with museum people by For Arts Sake.


Published: 2024 | Resource type: Podcasts

Universal Analytics countdown timer to deletion

Google Analytics: Save your reports before access goes on 1st July 2024

As part of the move to Google Analytics 4, Google’s old Universal Analytics website reporting platform stopped tracking data in July 2023. From 1st July 2024 users will lose access to historical data. Nazma Noor, Digital Strategist at Cog, takes us through the different options for saving historical website data with guidance on what to keep.


Published: 2024 | Resource type: Guide/tools

Hundreds of people standing looking at a stage

Report: Tomorrow’s Audience

If you’re interested in deepening your understanding of first-time attenders and ways to develop loyalty, this report guides you through the latest data and gives clear, actionable recommendations.  Tomorrow’s Audience is an Indigo Share: Hot Topic.


Published: 2024 | Resource type: Research

Looking down at a petri dish of alphabet spaghetti

Cultural Content: Personas and segmentation

Georgina Brook, Senior Content Strategist at One Further starts from the assumption that ‘all models are wrong, but some are useful’ in this insightful look at how to categorise digital users.  First published on the Cultural Content newsletter of digital specialists One Further.


Published: 2024 | Resource type: Guide/tools

A young person with wide open mouth and arm pushing forward.

Behind the Scenes with Walk the Plank. Blog 2 – Production and producing.

In the second of three blogs sharing Walk the Plank‘s Diversity, Equity, Inclusion and Belonging (DEIB) journey, their Production Coordinator Alicia Eccleston, and Salford Producer Ben Turner share their thoughts on how they have championed DEIB and helped implement change within their departments.


Published: 2024 | Resource type: Article

a freshly picked tangerine with its stalk and two leaves.

In conversation: Bea Udeh and Charlie Morrison

Bea Udeh, the Arts Marketing Association’s Head of Diversity in conversation with the CEO of Walk the Plank, Charlie Morrison before his session at Inclusivity and Audiences Day 2024.


Published: 2024 | Resource type: Article

An old fashioned alarm clock, a pair of specs and a mug.

Behind the scenes with AMA: 4-Day Week pilot. Blog 2 – the midway point.

Head of Operations and Events at Arts Marketing Association (AMA), Danielle Patrick takes us behind the scenes as we trial a 4-day week. In the second of three blogs that follow the trial, Dani shares progress across the first three months including practical changes, impacts and feedback from the team.


Published: 2024 | Resource type: Article

An orange falling into blue water.

Beginners guide to benchmarking your Search Engine Optimisation (SEO) performance

Nazma Noor, Digital Strategist at Cog, outlines four different ways to benchmark your SEO performance.


Published: 2024 | Resource type: Guide/tools

5 team members at Walk the Plank stand in a row

Behind the Scenes: Walk the Plank’s Diversity, Equity, Inclusion and Belonging Journey. Blog 1 – Stronger together.

In the first of three blogs sharing Walk the Plank‘s Diversity, Equity, Inclusion and Belonging (DEIB) journey, their General Manager Sarah Heard explains how they embed DEIB practice across everything they do.


Published: 2024 | Resource type: Article

5 layers of a Rubik Cube at different angles. A hand presses down on the top layer.

Heritage Pulse: Spotlight on Skills

Results of a UK Heritage survey focussing on skills in the heritage sector. Respondents were asked about their own skills and levels of confidence in their roles, where they felt there were skills gaps or shortages in their organisations and across the sector, and to what extent heritage organisations are investing in skills.


Published: 2024 | Resource type: Research

Two people stand at a reception desk. One is looking at a monitor, the other is pointing at something in the distance.

Five top tips on setting museum admission prices

New research suggests how you can optimise income and position yourself effectively in the market, while maintaining accessibility. Based on the findings, Jennie Jiricny, Museum Marketing Relationship Manager at Art Fund gives us five top tips on setting museum admission prices.


Published: 2024 | Resource type: Article