As AI and smart devices spread into every area of our lives, it’s easy to feel like you’re falling behind if you’re not automating something. Andrew Ladd, Senior Product Strategist, Arts and Culture, Ten4 Design explores simple and cost-effective solutions.

Oliver Mantell, Director of Evidence & Insight, The Audience Agency takes us through some new and exclusive insights on audience trends and the digital habits of different audience groups. Insight from The Audience Agency’s Cultural Participation Monitor.  

Unlock the full potential of your Google Grant with actionable insights from arts and culture marketing experts, Altair Media. Lyndsey Best, Director and Founder and Dan Simms, Head of Media explore a range of practical approaches to elevate your Grant account from a background channel to an essential tool for business growth.

An example of an AI policy created to support cultural organisations across the UK.  It can be used as a starting point for your organisation and then amended to fit your specific context. Produced by the Arts Marketing Association and Target Internet in development with the AI Sector Support Group.

Dr Oonagh Murphy, Senior Lecturer in Digital Culture at Goldsmith’s University, shares her visionary insights about how Artificial Intelligence is shaping the future of storytelling in museums. A Museum of Truth & Lies podcast hosted by Yasmin Khan. 

Google Tag Manager is a useful option for managing your website tracking tags. Nazma Noor, Digital Strategist at Cog, explains more about the basics including some top-tips and common mistakes they’ve seen across the arts and culture sector.  

On social, as in life, fortune favours the bold. Paul Goodman, Social Media Lead, Dewynters explores how their award-winning Social Team has been able to create meaningful connection between their clients and audiences online. Including how you too can propel projects from the niche to the mainstream and go viral many times over.

In an attention economy where every second holds value, the competition for visibility has transformed. From the hottest streaming shows to breaking news stories and the latest TikTok challenges, they’re all fighting for attention. Nicolle Cannock, Head of Insights at Dewynters shows us how they use audience insight to identify the most effective media channels ... Read more

Throughout the first weeks of August, 2024 the UK saw unacceptable and shocking scenes of violence across the UK.  Audiences, organisations, individuals and our wider communities have been affected both directly and indirectly by racist and Islamophobic acts. This is a collection of resources to help marketers across the UK, in the short and longer ... Read more

London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the  journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.

The Heritage Innovation Fund is supporting 17 organisations to make the sector more sustainable, inclusive, and fit for the future. One of the organisations is the Arts Marketing Association.  Jocelyn Burnham, AI For Culture, discusses her journey through the project and the development of a community-driven knowledge solution fuelled by a co-creation approach.

A recording of Elma Glasgow‘s powerful session at the Arts Marketing Association Conference, Birmingham 2022.  The session explored how to develop inclusive, anti-racist practices into events and related marketing from the start of a project. 

What are audiences buying into with their time, money and attention when they engage with your organisation? Lisa Baxter, Founder of The Experience Business asks us how far down the line we are in becoming an audience-centred, experientially focussed organisation?

The Audience Agency take us through a step-by-step guide to how getting started with segmentation can transform how you communicate with and market to your audiences.

Top tips for creating accessible family friendly text and panels in your museum or heritage site. Developed by Kids in Museums in partnership with Sarah Shaw, Director of Museum Tales Ltd.

Optimising your digital activity for effectiveness can be a huge challenge because there are so many different factors that affect success. Mike Keating from Art Fund and Substrakt’s Katie Moffat detail how Art Fund developed a more joined up, coherent approach to digital.

Soph McCormack-Gow, Head of Customer Success at CultureSuite tells us how to drive cultural relevance through personalisation. A wealth of insight and lots of actionable takeaways whatever your budget. A recording of CultureSuite’s session at Arts Marketing Association’s Conference, 2024.

There are plenty of ways to automate without using AI. Andrew Ladd, Senior Product Strategist at Ten4Design, details some simple steps to gain efficiencies in your day-to-day work.

Kate Mroczkowski, Strategy Director at the digital design agency Supercool discusses some of the trickier bits of managing a digital project – and what you can do to make it easier.

These recipes for success give you all the ingredients you need to bring first-time audience members back again and again. A Spektrix resource created in collaboration with Indigo Ltd.