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White wall with the outline of a facemask and text beneath it that reads "COVID-19"

Covid, furlough and creative businesses  

In this post, Orian Brook, Dave O’Brien and Mark Taylor use data from the Business Impact of COVID-19 Survey to look at the use of the furlough scheme in the cultural sector and the impact this has had on employment.


Published: 2021 | Resource type: Research

Lizza Lane wearing an elaborate headdress of paper flowers and butterflies

The impact of everyday creativity on community identity and cohesion

This fascinating short essay by the Creative Director and Producer Alex O’Toole explores the renewal of domestic creativity as a powerful radical act. It was commissioned by LeftCoast, Arts Council England’s Creative People and Places project for Blackpool and Fleetwood following conversations about their Inside Out programme using hyper local culture and creativity to empower ... Read more


Published: 2022 | Resource type: Article

Case study: Learning to pivot and finding new ways to engage with communities

Rob Lawson, Press Officer at The Cultural Spring takes us through how their team quickly pivoted their methods of delivery in response to Covid-19. Find out how they contributed to the improved wellbeing of participants, enhanced connections and also supported local artists and creative practitioners.  


Published: 2022 | Resource type: Case studies

Focus on Community case study cover with entrance to Farnham Maltings

Farnham Maltings Case Study: focus on community

How Farnham Maltings put the community at the heart of everything they do from fundraising campaigns to building an organisational mission. A case study by the ticketing and box office software provider Ticketsolve to support their sponsorship of the Small Scale Development Programme: Wales 2022  


Published: 2022 | Resource type: Case studies

Mountains nd sea are reflected in the lens of a pair of sunglasses.A pair of sun

The top 5 digital trends for 2022

Katie Moffat from Substrakt predicts the top five digital trends that will be in focus across 2022: sustainability, accessibility, maximising income, collaboration, digital experiences.


Published: 2022 | Resource type: Article

An illustration of woman with curly hair carrying a pile of folded material which has the tag'100% recycled'

An SME’s guide to reducing your carbon footprint and environmental impact

This comprehensive guide by Retail Merchant Services takes you through the key steps you need to take to reduce both your carbon footprint and your impact on the environment.


Published: 2022 | Resource type: Guide/tools

A youngboywearing galsses points excitedly at apiece of chocolate cake

Museum Cafés: Creating a family friendly catering offer

Your café can be an important factor when families are deciding whether to visit your museum. This handy guide by Kids in Museums offers insight into what families want from museum cafés and top tips on how to make them more family friendly.


Published: 2021 | Resource type: Guide/tools

Getting started with objectives and key results

Applying objectives and key results (OKRs) across your organisation can help your team reach its full potential. A practical guide by the ticketing and box office software provider Ticketsolve to support their sponsorship of the Small Scale Development Programme: Wales 2022  


Published: 2021 | Resource type: Guide/tools

ticketsolve guide to segmentation cover

Building a customer segmentation model that works for your organisation

Segmentation is crucial to any customer focused organisation, particularly in arts organisations. A practical guide by the ticketing and box office software provider Ticketsolve to support their sponsorship of the Small Scale Development Programme: Wales 2022.  


Published: 2021 | Resource type: Guide/tools

Cover of Branded Documentary Toolkit

Branded documentary toolkit

This toolkit has been designed to give an introduction to those who are unfamiliar with branded documentary, offering a variety of examples chosen from multiple industries and platforms. Developed by Happenstance Films to support their sponsored session at AMA’s Change For Good Conference 2021.


Published: 2021 | Resource type: Guide/tools

A bleak midwinter? A deep dive from our Covid-19 participation monitor

Despite many theatre organisations being able to struggle through the various restrictions and impacts of the last 2 years, is this winter when the damage will really be felt?  With willingness to return still stubbornly low and fresh concerns over a resurgence of the virus, concern is high as we head into what is, for ... Read more


Published: 2021 | Resource type: Research

A man stands at dusk in a graveyard.

Income generation from using your site as a filming location

Faye Edwards, Cause4 Programmes Associate asks who really benefits when heritage sites become filming locations? Full of advice and tips about how this income stream fits into a wider income generation plan.


Published: 2021 | Resource type: Article

7 must-know email marketing strategies for successful event promotion

Over 75% of event organizers say email marketing is their most effective strategy, with 45% of event tickets sold through email. Raj Marwal, Inbound Marketing Specialist at Branticles discusses the seven most effective email marketing strategies that will help you create a buzz for your event and get the word out effectively.


Published: 2021 | Resource type: Guide/tools

A group of smiling children stand around a display of books

Museum shops: Creating a family friendly retail offer

This resource by Kids in Museums offers insight into what families want from museum shops and top tips on how museums can make these amenities more family friendly.


Published: 2021 | Resource type: Guide/tools

A clipboard with a list of questions. 3 are ticked, one has a cross.

Questionnaire: How bilingual are you?

Completing this questionnaire is a great way of assessing your organisation’s current engagement with the Welsh language. It’s also a good place to start thinking about what customers can expect from you in Welsh, as well as what you can offer your staff and/or volunteers too. An Arts Council of Wales bilingual support resource.


Published: 2021 | Resource type: Guide/tools

Photo of an actor standing on a platform in front of water. A projection of a person in the background.

Sharing learning: Slung Low – Flood

In this case study, members from Slung Low discuss the challenges they faced in taking on their biggest outdoor project to date, Flood.


Published: 2021 | Resource type: Case studies

Cropped sketchnote on diversity and inclusion

Sketchnote: From Diversity and Inclusion Tick Boxes to Anti-racism

The AMA commissioned Mandy Johnson, Sketchnotes UK to create sketchnotes for some of the key sessions in its 2021 Conference, Change for Good. This beautifully illustrated sketchnote draws out the key points from the panel discussion: From Diversity and Inclusion Tick Boxes to Anti-racism.


Published: 2021 | Resource type: Article

Sketchnote by Mandy Johnson

Sketchnote: Culture, climate and carbon footprints

The AMA commissioned Mandy Johnson, Sketchnotes UK to create sketchnotes for some of the key sessions in its 2021 Conference, Change for Good. This beautifully illustrated sketchnote draws out the key points from the panel discussion on culture, climate and carbon footprints.


Published: 2021 | Resource type: Article

The AMA Salary Minimum Guidelines 2021

As part of its role representing arts marketing and audience development expertise in the arts and heritage sector, the Arts Marketing Association (AMA) has produced a set of salary baselines for these roles. This supports the need for salary transparency: to enable fair and equal pay, and to address pay gaps across gender, ethnic backgrounds ... Read more


Published: 2021 | Resource type: Research

Image of three young people in a museum setting doing craft activities, smiling

Research digest: Young people’s mental health

In recent years there’s been in increased interest in the role arts and culture can play in the mental health and wellbeing of children and young people. Our latest research digest considers the evidence of positive impacts and identifies whether there any gaps in the current research?


Published: 2021 | Resource type: Research