As we navigate an increasingly volatile and uncertain world traditional operating models are becoming increasingly difficult to maintain. This report commissioned by Association of Independent Museums (AIM) and jointly supported by Arts Council England and DCMS helps museums adopt a growth mindset and move from reactive firefighting toward game-changing influence.

A collection of six resources developed by the University of Leicester’s Research Centre for Museums and Galleries (RCMG) through a partnership of leading UK museums, galleries and heritage organisations and a team of experts in trans inclusion, equalities, law and ethics. They have been created to support a step change in the capacity and confidence ... Read more

From April to December 2025 a group of 32 leaders and practitioners from 16 UK cultural organisations came together to experiment, learn and strategise around the use of artificial intelligence (AI) in their work. Let’s Get Real: AI was the twelfth iteration of The Audience Agency’s collaborative action learning and research programme.

What does it take to build a brand that survives a global pandemic, transforms an organisation’s financial position, and becomes a sector exemplar? David Carroll of DC&CO tells the full story of a seven-year creative partnership with The Story Museum in Oxford, from the building site walks that unlocked the identity to the results that ... Read more

In this episode of the Digital Culture Podcast James Akers speaks with Monica Thomas Tech Champion for Search Engine Optimisation about how Search Engine Optimisation (SEO) is evolving in the age of Artificial Intelligence (AI).

How do we attract new drama audiences and turn them into returning drama audiences? The Developing Drama Audiences Toolkit is a practical tool designed by Indigo to support organisations to develop new, and encourage returning, drama audiences.  

Indigo Associate Director Kerry Radden is joined by Curve Theatre‘s Claire Ward and the National Theatre‘s Kiri Grant to share insights from the research conducted for Theatre Nation Partnerships on drama attenders and non-attenders.  An Indigo webinar.

Nano businesses are the coral reef of our creative ecosystem. Their survival is fragile, but with the right conditions they will flourish and grow. This paper sets out the key characteristics, vulnerabilities and growth opportunities of nano organisations and defines new ways of expressing their economic value. A Creative United paper.

Edd Baldry, co-founder of Make Sense Of It, explores why cultural organisations struggle to move from AI scepticism to practical action and how a simple recipe approach can change that. Drawing on twenty years working in and around the charity sector, he identifies the real barrier: it’s not understanding the technology, it’s finding a starting ... Read more

Whether you’re just starting to explore AI or already deep in the weeds, these podcasts offer some of the sharpest thinking on AI and marketing — from practical strategy to the bigger questions, these pods will inform how you think about AI at work.

A more detailed exploration of the qualitative data from Arts Marketing Association’s Together We Act Research following on from the initial findings. It takes a deep dive into the qualitative data on communicating in polarised times plus a series of one-to-one conversations with AMA members from across the four nations of the UK.

What does the landscape of museum and gallery attenders look like in 2026? The first Indigo Share Benchmark for Museums and Galleries draws on almost 6,000 visitor responses to build a picture of what these visitors expect, need and value.

Publication closures, AI, funding and budget cut are the top concerns for arts sector PRs in 2026.  Communications agency Mobius Industries draws key insights from its annual State of the Arts PR Survey that takes the temperature of arts PR across the UK.

Cornwall Museum and Art Gallery’s transformation shows how meaningful change requires more than new technology. Sarah Bagg, founder of ReWork Consulting, shares lessons on recognising expertise gaps, choosing systems that grow with ambition, and building internal confidence while navigating rebranding, refurbishment and visitor growth.

Marketing consultant Christina Lister identifies five critical audience trends reshaping arts and heritage marketing in 2026. Drawing on extensive sector research and frontline experience, she explores how audiences are booking, engaging, and making decisions differently – and what marketers must do to adapt and thrive.

Standard event discovery tools – ‘What’s On’ lists with filters – work well for regular visitors. But they fail newcomers, families, and casual browsers who don’t know where to begin. Martin Gammeltoft and Dr. Patricia Stainer explore how venues can design multiple discovery pathways that reduce invisible barriers and help more people find their way ... Read more

Calgary Opera‘s Sue Elliott shares nearly two decades of insights on making opera urgently relevant through community storytelling, artistic humility, and programming that prioritises curiosity over demographics. A CultureTalk interview from CultureSuite.

A collection of six videos covering the Indie Press Network Marketing and PR Day.  The day covers a series of key challenges and opportunities for Indie publishers including working with bookshops, maximising social media, how to build a publicity plan, success stories, marketing basics and a look at what’s on the horizon. Supported by Arts ... Read more

The Arts Marketing Association’s Together We Act initiative has gathered insights from arts and heritage marketers across the UK, revealing how the sector is navigating three critical challenges: communicating in polarised times, adopting AI responsibly, and generating income under financial pressure. This research overview outlines the key findings.

For every year that climate change accelerates, the creative and cultural sector continues to rise to the challenge. Leading with imagination and purpose, a groundswell of hundreds of organisations of all sizes, types, and artforms, are finding innovative ways to show up, contribute, and connect us with nature – improving our health and wellbeing and ... Read more