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Working with digitised collections — shaping stories

The key to digital storytelling is to forget the word ‘digital’. In this Digital Heritage Lab webinar recording Kevin Gosling from the Collections Trust helps you think about the stories you might tell with your collections, and how to select, test and refine them so they really engage your target audiences. Kevin provides ideas on ... Read more


Published: 2021 | Resource type: Webinars and films

Wall of screens

5 key stages of a successful content marketing process

Having a content marketing process can help you drive profitable results with your campaigns. But how can you make yours successful? Shane Barker, a digital marketing consultant who specialises in influencer marketing, content marketing, and SEO takes us through 5 steps to success. 


Published: 2021 | Resource type: Article

Why is it so important that your data looks good?

Katie Cagney, Database & Research Manager at Tyne and Wear Archives and Museums, TWAM highlights three simple spreadsheet tricks that can help you get your data tidy. Plus best practices to help you create a data legacy for fundraising in your organisation.


Published: 2021 | Resource type: Guide/tools

Paperwork and hands on a board room table at a business presentation or seminar. The documents have financial or marketing figures, graphs and charts on them. There is a digital tablet and laptop on the table

Data visualisation: what a wonderful world it could be

In the first of a series of blogs on data, Katie Cagney, Database & Research Manager at Tyne and Wear Archives and Museums, TWAM covers graph dos and don’ts, some handy free insight tools, and discuss ways in which we as a sector could dig deeper into data, starting with data visualisation.


Published: 2021 | Resource type: Article

Culture Restart: audience and visitor tracking research, January 2021

The January 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.


Published: 2021 | Resource type: Research

Man with headset using laptop

Four things stopping your company from growing remotely

In the second of a series of three articles, Elliot Mark Senior Copywriter at Ecommerce Platforms takes us through four key things that are stopping our businesses growing remotely.


Published: 2021 | Resource type: Article

Lights across the Millennium Bridge towards Tate Modern at night.

Why embracing cloud tech is the most important decision a remote business can make

In the first of a series of three articles, Elliot Mark Senior Copywriter at Ecommerce Platforms  looks at why making better use of technology — specifically cloud technology — is the key to remote-working success.


Published: 2021 | Resource type: Article

Illustration of three heads. One in the middle, one looking left, one looking right. multiple wavy lines cross the heads

How behavioural economics can revolutionise your marketing strategy

Kizzie Burkett, Account Manager at international arts and live entertainment marketing agency AKA looks at how we can apply behavioural economics to the arts and entertainment sector.


Published: 2021 | Resource type: Article

Working with digitised collections — the raw material

Digitised collections have many of the same management issues as physical collections, and need careful planning and rigorous documentation if you want to avoid getting in a muddle and have the information you need to create online content at your fingertips. In this Digital Heritage Lab webinar recording Kevin Gosling from the Collections Trust looks ... Read more


Published: 2021 | Resource type: Webinars and films

My essential reads: cultural value and evaluation

Are you thinking about approaches to evaluation and impact and how best to capture cultural value? How has cultural evaluation evolved and why have some approaches become more dominant? Beatriz Garcia shares five recommended reads to help deepen your understanding of approaches to evaluation.


Published: 2020 | Resource type: Essential reads

Digital engagement: findings from the Covid-19 participation monitor

How are the public engaging in digital creative and cultural activities during the pandemic? This report from The Audience Agency shares findings from a nationwide survey, the Cultural Participation Monitor. It is part of a wider national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s ... Read more


Published: 2021 | Resource type: Research

Two women kneeling help dress a young girl standing up in Ancient Egyptian costume in a gallery at Bolton Museum.

Welcoming families to your venue

Kids in Museums shares their top tips on supporting your staff and volunteers to give a friendly welcome to family visitors.


Published: 2021 | Resource type: Guide/tools

Semaphore flags hanging from a string above a garden bench.

Playful Museums case study: PK Porthcurno

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Kay Dalton, Engagement Curator, shares how PK Porthcurno encouraged safe play with its family visitors.


Published: 2021 | Resource type: Case studies

Two warmly dressed toddlers wearing bobble hats play in a large container of sand. They are sat on the steps of a museum

Playful Museums case study: Poole Museum

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here the Learning team from Poole Museum share how Poole Museum encouraged safe play with its family visitors.


Published: 2021 | Resource type: Case studies

Two small children playing on the steps of a museum

Playful Museums case study: Collective, Edinburgh

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Katie Brennan, Producer (Learning), shares how Collective in Edinburgh encouraged safe play with their family visitors.


Published: 2021 | Resource type: Case studies

A toddler stands and lifts up a porthole window

Playful Museums case study: National Museum of the Royal Navy

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Elliott Bailey, Public Programming Manager, and Claire Hargreaves, Public Programming Producer, share how the National Museum of ... Read more


Published: 2021 | Resource type: Case studies

Two small girls crouched on the ground shining torches at two stones

Playful Museums case study: Compton Verney

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Emma Butchart, Learning and Diversity Manager, shares how Compton Verney encouraged safe play with its family visitors.


Published: 2021 | Resource type: Case studies

A small girl plays with lots of fun objects from an array of red cases

Playful Museums case study: Coventry Transport Museum

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Anja Keitel-Campsall, Learning Officer – Families, share how Coventry Transport Museum encouraged safe play with its family ... Read more


Published: 2021 | Resource type: Case studies

A young boy kneeling on a red carpet reaches out to a blue backpack.

Welcoming families with special educational needs and disabilities

Kids in Museums‘ top tips on how your organisation can become more accessible and welcoming to special needs families, created in partnership with Sam Bowen, Special Needs Mum and Museum Development Officer.


Published: 2021 | Resource type: Guide/tools

Two young children ineractting with digital content on a large touch screen.

Creating digital content for children and families

Covid-19 has made creating digital content become crucial to reach and engage family audiences. This handy guide by Kids in Museums is packed with advice, tips and links to further resources to plan and create digital content that works for a family audience.


Published: 2021 | Resource type: Guide/tools