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Rethinking Recruitment

Practical and inclusive ideas for attracting and hiring great people into customer and donor relationship management roles in the cultural sector. A guide by Spektrix.


Published: 2021 | Resource type: Guide/tools

Image shows the inside of a white cupboard space. Inside on the right hand side is a seated person in dark clothes wearing a gas mark. They are bent over as it's a confined space. At the front of the image is an aerosol can. To the left hand side is a small pot plant.

Covid-19 and the global cultural and creative sector

This report by Anthony Sargent offers a truly global overview of research into the impacts and responses to the Covid-19 crisis.


Published: 2021 | Resource type: Research

Cover image for How diverse are we really?

Report: How diverse are we really?

Creative People and Places (CPP) commissioned writer and researcher Dawn Cameron to explore the question How diverse are we, really?  The result is a multi-faceted and layered exploration of the core question, brought to life with stories and examples from the network itself.


Published: 2021 | Resource type: Research

Multiple open books showing text pages

How to… find existing research

In this practical how to guide Dr Robyn Dowlen explains how to search for research that is relevant to your evaluation project, and where to look.


Published: 2021 | Resource type: Guide/tools

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Personality, purpose and heart: how your website can better reflect your brand. Part 1.

In this 2-parter, James Coleman from digital agency and arts sector specialists, Supercool, shares quick-wins, practical tips, and shining examples of organisations brilliantly adding personality, purpose and heart to their websites — without the need for a redesign.


Published: 2021 | Resource type: Guide/tools

A heart shaped mug of hot chocolate nestling on a blanketof snow

Personality, purpose and heart: how your website can better reflect your brand. Part 2.

In this 2-parter, James Coleman from digital agency and arts sector specialists, Supercool, shares quick-wins, practical tips, and shining examples of organisations brilliantly adding personality, purpose and heart to their websites — without the need for a redesign.


Published: 2021 | Resource type: Guide/tools

A camera lens radiating a kaleidoscope of colours

Introduction to digital production and streaming for live performance

Social Convention co-founders Natalie Hall and Cimeon Ellerton-Kay guide you through their hard-earned need-to-knows of streaming live performance.


Published: 2021 | Resource type: Guide/tools

The backsof three people looking at a large digital exhibit. One is wearing a headset. The other two are engaged in animated conversation.

Types of engagers #ADA

Mentor on the AMA’s Audience Diversity Academy, Rachel Grossman, highlights six different engager groups to inspire programming to a broader spectrum of participants.


Published: 2021 | Resource type: Webinars and films

Two musicians sit talking in front of a large screen

The importance of a personalised message with cultural relevance. #ADA

Richard Loftus, Head of Sales and Marketing with Town Hall Symphony Hall explains how their use of personalised messages with cultural relevance galvanised their aim to reach diverse audiences.


Published: 2021 | Resource type: Webinars and films

A soldier sits at a table set for dinner. He seems unconcerned as flames surround him.

Audience interaction through social media #DigiLab

In this #DigiLab blog Charlotte Angharad Long from Metro-Boulot-Dodo (MBD) talks about her third experiment — to develop Instagram Stories — and the impact the Digital Lab has had on the organisation’s approach to social media.


Published: 2021 | Resource type: Article

a group of young people wearing headphones

Why do video when a podcast would do better? #DigiLab

Kyra Cross, Audience Development Officer at Ideas Test, explains how a Digital Lab session on podcasts inspired her to create podcast content as part of her #DigiLab experiment.


Published: 2021 | Resource type: Article

Evelyn Glennie in her studio playing drums

What’s the story? #ADA

Tamsin Flower finds new ways of telling people’s stories by the beat of a drum as part of her work with the renowned percussionist Evelyn Glennie. Part of her Fellowship at the Audience Diversity Academy.


Published: 2018 | Resource type: Article

An outline of a brain full of words: judgement, attitude, feeling, belief

Experiments never quite go to plan… #ADA

Ros Croker talks through the experiments she developed for her colleagues at Endeavour Galleries, National Maritime Museum, London, to explore language and identity. Part of her Fellowship at the Audience Diversity Academy (ADA).


Published: 2019 | Resource type: Article

Sketches of infographics

How to… create infographics with impact

Find out how to create effective infographics to summarise your research or evaluation project, in this how-to guide from Nifty Fox.


Published: 2021 | Resource type: Guide/tools

Group singing

My essential reads: the value of group singing

In her essential reads, Dr Yoon Irons shares her top articles on the value of singing groups for community group singing practitioners and anyone interested in working in this field.


Published: 2021 | Resource type: Essential reads

How interaction design can make your website more effective

Over and above the look of a website, it’s important to consider the way people can interact with it. Katie Parry from digital agency and arts sector specialists, Supercool, explains what makes interaction design so powerful, and shares some nifty examples.


Published: 2021 | Resource type: Article

A large stop watch with the word 'deadline'in red, capital letters at the top

How to build a content plan from scratch

In the third of a series of practical guides, Kat Harrison-Dibbits, Head of Communications at Manchester’s multi-arts venue HOME, shows us how to build a content plan from scratch. Part of a series on effective communications.


Published: 2021 | Resource type: Guide/tools

UK Disability Arts Alliance 2021 Survey Report

UK Disability Arts Alliance 2021 Survey Report

The UK Disability Arts Alliance 2021 Survey Report is the first to focus specifically on the impact of the pandemic on disabled people and organisations in arts & culture. The survey reveals an alarmingly fragile cultural environment for disabled people, full of intersectional inequalities. The Survey Report has been compiled by Alistair Gentry and edited by Andrew ... Read more


Published: 2021 | Resource type: Research

WeShallNotBeRemoved logo

#WeShallNotBeRemoved: 7 principles to ensure an inclusive recovery

We Shall Not Be Removed has worked in partnership with Ramps on the Moon, Attitude is Everything, Paraorchestra, and What Next? to create a new guide for the arts and entertainment sectors to support disability inclusion. Their Seven Inclusive Principles for Arts & Cultural Organisations working safely through COVID-19 is designed to complement the suite of guidance documents already issued by UK ... Read more


Published: 2021 | Resource type: Guide/tools

14 hands thrust together. Another hand holds a red felt pen and is finishing colouring one of the hands to make a heart.

Collaboration: can you do more together than alone?

The Audience Agency leadership team shares its experience of the pains and gains of collaboration and partnership working.


Published: 2021 | Resource type: Article