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Build a high performing email marketing funnel in 6 steps

Email marketing is a reliable lead generation and conversion tool, according to most successful marketers. However, without a proper strategy and smooth automation, your email marketing can’t produce your desired results. That’s where email marketing funnels come into play. Raj Marwal an Inbound Marketing Specialist at Branticles explains what they are and why we need to ... Read more


Published: 2021 | Resource type: Guide/tools

Podcast: Hannah Hethmon – podcasting for connection at Smithsonian

Lucy Jamieson, Head of Programme at the AMA talks to Podcast Producer, Hannah Hethmon, Better Lemon Creative Audio about using podcasts to connect with people’s stories. Including advice on planning, key tools and processes. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.


Published: 2021 | Resource type: Podcasts

A sign saying Come in, we're open hangs on a bicycle in front of an outdoor table.

17 things all arts marketers should do now to prepare for reopening

Kizzie Burkett, Account Manager at the international arts and live entertainment marketing agency AKA outlines 17 productive and real actions you can take now to enable you to put your best foot forwards before reopening.


Published: 2021 | Resource type: Article

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8 things arts marketers can learn from project managers

Kizzie Burkett, Account Manager at the international arts and live entertainment marketing agency AKA explores eight key things arts marketers can learn from project managers. Including: starting with a question, being led by your mission statement, collaboration and defining success.


Published: 2021 | Resource type: Article

Wall of screens

Webinar: How to develop a powerful website content strategy

Creating engaging and relevant content for your website is so important. If you’re struggling to know the best way forward, or how to organise the information on your site, then this session, presented by the Digital Culture Network’s Tech Champion for websites, Roberta Beattie, will give you some great insights and tips. You’ll learn how to ... Read more


Published: 2021 | Resource type: Webinars and films

A selection of many scrapstore bits and pieces including string, balloons, rubber bands, feathers, silver stars, paperclips, card and paper of various sizes, colours and shapes, straws, felt shapes and a pencil.

Ambassador programmes and increasing engagement with disadvantaged families

In 2019, the Family Arts Campaign began a three-year Local Family Arts Network Ambassador programme with the aim of supporting Network capacity and collaboration towards increasing engagement with diverse families. Three case studies examine how three of these Ambassador-led Networks explored ways of reaching families in need during the Covid-19 pandemic by creating physical arts ... Read more


Published: 2021 | Resource type: Case studies

A digital Autumn season with Opera North

When the second lockdown in England was announced and theatres had to close again, Opera North were determined not to let restrictions derail all their preparation and hard work for a second time. Ash Mann, Managing Director at Subtrakt reflects on the challenges this created and the lessons learnt.


Published: 2021 | Resource type: Case studies

Lessons learned after a year of doing digital

The digital agency Substrakt organised a roundtable to reflect on the different ways organisations have responded during the Covid-19 pandemic. They gathered a range of industry professionals from various organisations across the UK, USA and Canada to share their own experiences using digital in new ways, on the new ideas generated, and on the things ... Read more


Published: 2021 | Resource type: Case studies

How to build a WordPress website

A good understanding of how to build a WordPress website will help you decide how much of your organisation’s website you can build yourself and at what point you might need additional support from a web developer. In this Digital Heritage Lab online masterclass recording, Paul Blundell shows you how to set up a WordPress website from scratch ... Read more


Published: 2021 | Resource type: Webinars and films

Using data to inform your fundraising

Gathering and analysing data can sometimes feel like an intimidating and time-consuming task. It is, however, a crucial part of creating a successful fundraising strategy. In this Digital Heritage Lab webinar recording, Pumulo Banda and Róisín McGovern from Lightful provide an understanding of what data-informed fundraising is ― what data you should be collecting and how ... Read more


Published: 2021 | Resource type: Webinars and films

Podcast: Julianne McGraw – taking Scotland’s digs digital

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Julianne McGraw, Communications Manger, Dig It! Scotland about taking Scotland’s digs digital and how they adapted their campaign strategy, including the web pages marketing, budget and social media activity to support archaeology groups across the country during lockdown.


Published: 2020 | Resource type: Podcasts

Inequality through Covid: findings from the second wave of the Covid-19 participation monitor

Is Covid-19 further exacerbating existing inequalities in cultural engagement?  By now, we know all too well that the pandemic has impacted everyone negatively, but this latest report from The Audience Agency focuses specifically on the inequality of those impacts, asking who is more negatively impacted and looking at how that relates to or exacerbates previously existing ... Read more


Published: 2021 | Resource type: Research

Podcast: Jen Chapman – launching a new membership scheme during a pandemic

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Jen Chapman Head of Marketing and Sales, Storyhouse about launching a new membership scheme during a pandemic. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.


Published: 2020 | Resource type: Podcasts

Podcast: Ron Evans – the pandemic as a catalyst for creativity

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Strategic Advisor Ron Evans about using the pandemic as a catalyst for creativity. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.


Published: 2020 | Resource type: Podcasts

The back of a woman wearing a brown shirt staring at a white wall covered with many face masks

Culture Restart: disabled and vulnerable audiences

A report by the Australian arts consultant Morwenna Collett in collaboration with the Insights Alliance – Indigo Ltd, Baker Richards and One Further – reveals that disabled audiences may be among the last to start booking for and returning to in-person cultural experiences.


Published: 2021 | Resource type: Research

A smiling person with hands out wide amongst multi-coloured, falling squares of paper

The 5 reassurances audiences need for reopening

Katy Raines, Indigo looks at health and safety, access, financial, social and brand reassurances that you must give audiences in order to build confidence to return.


Published: 2021 | Resource type: Research

Culture Restart: audience and visitor tracking research, March 2021

The March 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.


Published: 2021 | Resource type: Research

In a darkened space hands holding an open book lis by a cluster of small lights

How to tell a story in six seconds

Kat Harrison-Dibbits, Head of Communications at Manchester’s multi-arts venue HOME, shows us how to make the the first six seconds of our content count. Part of a series on effective communications.


Published: 2021 | Resource type: Guide/tools

How to measure your PR campaign

In the first of a series of thought-provoking and practical guides, Head of Communications at Manchester’s multi-arts venue HOME, Kat Harrison-Dibbits outlines the steps needed to effectively measure your PR campaign.


Published: 2021 | Resource type: Guide/tools

Squarespace, Wix or WordPress? — choosing the right content management system to build your website

In this Digital Heritage Lab webinar recording, Paul Blundell explains the role and function of a content management system (CMS). He outlines the pros and cons of Squarespace, Wix and WordPress to help you make an informed decision as to the type of CMS that will help you build a website to meet your organisation’s ... Read more


Published: 2021 | Resource type: Webinars and films