

Be Bold. Be Brave.
AMA Conference, 2024: Playback Pack
This Playback Pack brings together a collection of resources that echo the bold, brave space where we came together in Brighton. There’s always a warm and welcoming feeling of being together, in real life, in person. We shared challenges and fears but also solutions and successes. This year there was also an almost profound recognition that by working together we can achieve more – a recognition of our collective strength and of our value. And of the value of audiences. A reignition of the passion of bringing arts and audiences together.
Helping us take a bold and brave approach were our wonderful AMA Conference 2024 sponsors. Without them, coming together in person would not be possible. They shared their wealth of knowledge in sessions, as part of our exhibition in the centre of Brighton Dome and with many gifts and giveaways from notepads to plantable post-it notes, from beautiful fans to chocolate moustaches…
And they keep on sharing the love, sharing the support and helping us move forward in new, bold and brave ways. Below you’ll find a rich selection of resources from our sponsors, partners and from us here at AMA. Some will spark curiosity, some will spark action, some will give you advice and practical tools.
We’re always looking to share your stories too. We’ll make it as easy as we can to share what you’ve learnt – the things that worked and the things that didn’t. Just contact our Editor with your ideas.

Think Big, Start Small – how to incorporate automation into your work

Brave Audiences – what we know about risk taking and current trends

Insight: The Attention Economy – insights on media consumption

Navigating Digital – how Art Fund developed a new strategic approach

Webinar: Driving cultural relevance through personalisation

Webinar: How to do a simple health check on your website

Toolkit: Museums, emotions and brand

Why museums should use emotional branding to grow their support
