Be Bold. Be Brave. AMA Conference 2024. Playback Pack.

3 delegates sitting in a row. All with their hands raised and beaming smiles.
A silhouette of keynote speaker Rikki Beadle-Blair with arm out with AMA Head of Programme Lucy Jamieson. In front of a lit presentation with the heading Be Bold, Be Brave

Be Bold. Be Brave. 

AMA Conference, 2024: Playback Pack

This Playback Pack brings together a collection of resources that echo the bold, brave space where we came together in Brighton. There’s always a warm and welcoming feeling of being together, in real life, in person. We shared challenges and fears but also solutions and successes. This year there was also an almost profound recognition that by working together we can achieve more – a recognition of our collective strength and of our value. And of the value of audiences. A reignition of the passion of bringing arts and audiences together. 

Helping us take a bold and brave approach were our wonderful AMA Conference 2024 sponsors. Without them, coming together in person would not be possible. They shared their wealth of knowledge in sessions, as part of our exhibition in the centre of Brighton Dome and with many gifts and giveaways from notepads to plantable post-it notes, from beautiful fans to chocolate moustaches…

And they keep on sharing the love, sharing the support and helping us move forward in new, bold and brave ways. Below you’ll find a rich selection of resources from our sponsors, partners and from us here at AMA. Some will spark curiosity, some will spark action, some will give you advice and practical tools. 

We’re always looking to share your stories too. We’ll make it as easy as we can to share what you’ve learnt – the things that worked and the things that didn’t.  Just contact our Editor with your ideas

guide-toolkit
A colourful illustration of a group of people with hands up in the air.
Image by Alana Jordan from Pixabay

Segmentation made simple

guide-toolkit
A woman and a young boy work excitedly on a large piece of grey clay.
Foundling Museum, Workshop. © Wilkie Branson Photography. Courtesy Foundling Museum Family Workshops.

Toolkit: Museums, emotions and brand

research
Close-up of woman holding a small child on her lap. Both are looking excitedly into the distance.
Family on Mail Rail at the Postal Museum. Copyright The Postal Museum.

Why museums should use emotional branding to grow their support

guide-toolkit
A woman in a wheelchair on a catwalk wearing an elaborate costume.
House of Curio, House of Suarez Vogue Ball. Photo: @fotocad

Unlimited: Accessible Marketing Guide (May 2024)