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25th March 2013 Sara Lock

Resources by Virginia Tandy

The director’s cut – key challenges for museums and galleries

Things have changed dramatically in the past 25 years in visual arts marketing and in particular how we think about our audiences. In this article the author reviews the period and provides a 'once in a lifetime' case study from Manchester City Galleries. You'll find details about what approach was taken in order to put audiences at the heart of the organisation and position the gallery at the forefront of the city's cultural life and visual arts scene.

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How to demonstrate and measure the value and impact of museums and galleries

This keynote from the Museums and Galleries Marketing Day: 2010 ask the question, If our museums and galleries are to be seen as more than just a ‘good day out’, then what do we as marketers need to do to convince people outside of our venues and outside of our sector that we are a force to be reckoned with?

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