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25th March 2013 Sara Lock

Resources by Vicki Allpress Hill

How to create a digital marketing plan

This one-page guide visually outlines the steps to take when creating a digital marketing plan. From SWOT analyses through to measuring success, each step of the framework recommends different actions to take. Ultimately once you've worked through the different stages you'll have the beginnings of a digital marketing plan in place.

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How to conduct a digital marketing audit

Useful for anyone creating a marketing or audience development strategy, this one-page guide visually outlines the steps to take during a digital marketing audit.

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How to optimise audience engagement online

Build a closer and stronger relationship with your audience with tips from this presentation by Vicki Allpress Hill.

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A practical guide to developing and managing websites

Sometimes it's difficult to know where to start when developing a website - particularly if it's an area of work you're not familiar with. This practical hands-on resource provides advice on all aspects of developing and managing a website. It answers regularly posed questions such as who should take responsibility for development, how much do they cost and how to choose a suitable designer. You'll find checklists throughout the guide, such as building a successful team and writing for the web.

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How to optimise your online marketing activity

Make the most of your online marketing activity with the ten top tips outlined in this guide.

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