100 digital questions answered

Across four themes we answer small to medium-sized heritage organisation's most pressing and frequently asked digital questions


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Trish Thomas

Trish Thomas | Head of Digital Innovation | Museum of London
Trish Thomas is Head of Digital Innovation at the Museum of London where she is leading the digital transformation journey towards the opening of their new site in West Smithfield, working across experience, content, collections, communications, data and ecommerce.

She was previously Head of Digital Engagement at Southbank Centre where she led a team to deliver the digital customer experience including websites, content and the social media and the rapid expansion of Southbank Centre’s broadcast events proposition.

With a background originally in journalism, Trish has a long career in digital with previous lead roles at commercial digital agencies as well as arts and culture organisations including Royal Museums Greenwich, Kew Gardens and Arts Council England.

https://uk.linkedin.com/in/trishthomasdigital 


Resources by Trish Thomas


Tower of mutli-coloured heart shaped lights

In this recording from the Digital Heritage Hub launch event, Trish Thomas explores how digital engagement can help your heritage organisation build audience loyalty. This session will help you understand how to interpret the value of an in-person versus online audience; how to make content decisions based on the needs and motivations of your audience; the lifecycle of your audience and why lifetime value is important; end-to-end user journeys and the many touch points that they can involve; and how to engage audiences long term and build loyalty.

Round raw cheese on wooden board

In this introduction to analytics, Trish Thomas looks at the ways in which you can use data from your website and social media channels to help you understand who your audience is so that you can market to them more effectively. Trish looks at analytic tools to help you understand which metrics you can use to help you understand your digital audience.

A young girl sits excitedly as more glitter is added to the large butterfly being painted on her face.

Trish Thomas explains how to use free analytics tools to help you understand the demographics, behaviours and motivations of your digital audiences. Trish guides you through the best metrics to focus on in Google Analytics and in the native stats in your content and social media channels.

Group of people each holding and using their mobile phones

This written resource by Trish Thomas will help you understand the best approaches to developing a social media strategy that can help you reach more people. It covers the following areas: how to define your audiences and their motivations; how to define channel objectives; how to use data to help you plan content; how to develop an effective posting plan and how to set targets and measure success.

Opened laptop with digital stats on the screen.

Reporting your digital stats in a consistent way can be challenging as digital platforms use so many different metrics and analytics tools. In these two videos Trish Thomas demonstrates the best ways to structure regular reports using stats and narrative collated across your website and social media channels. The first video looks at website stats and the second the social media channels Facebook, Instagram and Twitter.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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