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Trish Thomas
Trish Thomas | Pennaeth Arloesi Digidol | Amgueddfa Llundain
Trish Thomas yw Pennaeth Arloesi Digidol Amgueddfa Llundain lle mae’n arwain y daith trawsnewid digidol tuag at agor eu safle newydd yng Ngorllewin Smithfield, gan weithio ar draws profiad, cynnwys, casgliadau, cyfathrebu, data ac e-fasnach.
Yn flaenorol, roedd yn Bennaeth Ymgysylltu Digidol yng Nghanolfan Southbank lle arweiniodd dîm i ddarparu’r profiad cwsmer digidol, gan gynnwys gwefannau, cynnwys a’r cyfryngau cymdeithasol ac ehangiad cyflym cynnig Canolfan Southbank ym maes darlledu digwyddiadau.
Gyda chefndir mewn newyddiaduraeth yn wreiddiol, mae Trish wedi cael gyrfa hir ym maes digidol mewn rolau arwain blaenorol mewn asiantaethau digidol masnachol yn ogystal â sefydliadau’r celfyddydau a diwylliant gan gynnwys Amgueddfeydd Brenhinol Greenwich, Gerddi Kew a Chyngor y Celfyddydau Lloegr.
Resources by Trish Thomas
In this recording from the Digital Heritage Hub launch event, Trish Thomas explores how digital engagement can help your heritage organisation build audience loyalty. This session will help you understand how to interpret the value of an in-person versus online audience; how to make content decisions based on the needs and motivations of your audience; the lifecycle of your audience and why lifetime value is important; end-to-end user journeys and the many touch points that they can involve; and how to engage audiences long term and build loyalty.
In this introduction to analytics, Trish Thomas looks at the ways in which you can use data from your website and social media channels to help you understand who your audience is so that you can market to them more effectively. Trish looks at analytic tools to help you understand which metrics you can use to help you understand your digital audience.
Trish Thomas explains how to use free analytics tools to help you understand the demographics, behaviours and motivations of your digital audiences. Trish guides you through the best metrics to focus on in Google Analytics and in the native stats in your content and social media channels.
This written resource by Trish Thomas will help you understand the best approaches to developing a social media strategy that can help you reach more people. It covers the following areas: how to define your audiences and their motivations; how to define channel objectives; how to use data to help you plan content; how to develop an effective posting plan and how to set targets and measure success.
Reporting your digital stats in a consistent way can be challenging as digital platforms use so many different metrics and analytics tools. In these two videos Trish Thomas demonstrates the best ways to structure regular reports using stats and narrative collated across your website and social media channels. The first video looks at website stats and the second the social media channels Facebook, Instagram and Twitter.
