Resources by Tracy Cochrane
The challenges of attracting new attenders
Two case studies describe projects to attract new attenders. The first involving Northern Ballet Theatre and Leeds Grand Theatre highlights the importance of producing good quality data. The second project involving MacRobert Arts Centre, Stirling and Sunderland Empire describes their aim to attract young new attenders and concludes that monitoring and evaluation must be build into the project planning.
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Ambassador schemes
Building Relationships without Technology: Ambassador Schemes. Includes case studies of effective ambassador schemes. What type of person makes a good Ambassador?
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