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8th April 2013 Sara Lock

Resources by Tim Wood

Questions & Dancers: Making new work for young people

The Questions & Dancers project offered emerging choreographers the chance to work with young people in the making of new work whilst engaging dance experience to young audiences. The project was created for eight to eleven year-old children and their families and presented by The Place, Sadler’s Wells and Company of Angels. This case study describes the process of how the connection between the artists and children was maintained during the creative process, and how the young audiences were asked to share their thoughts on the final performances. 

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How to increase ticket sales through dynamic pricing

This case study explains how The Place - a centre for contemporary dance in the middle of London - introduced a new pricing system for all their performances in 2001. After fifteen months closed for refurbishment, the theatre re-opened with five new main prices, all with different booking conditions. The strategy described in this case study proved very effective with ticket yield increasing by 14%, ticket sales by 28% and net income by 44%.

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The real front line

People working in the arts know all about the impending funding crisis, but Tim Wood, AMA board member and director of communications at The Place, believes only arts audiences can prevent the worst fears coming true.

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