AMA Conference 2020

Tim Baker



Tim Baker has been developing his work in pricing research and strategy for more than two decades, having first become interested in pricing when, as Head of Marketing at the London Symphony Orchestra, he was introduced to the concept of Revenue Management.

Since co-founding Baker Richards in 2003, he has led the development of innovative techniques for researching price demand and developed a model for understanding the multiple and complex variables that can be used to optimise pricing strategy.