Resources by The Wallace Foundation
Extending reach with technology
This case study by Bob Harlow, published by The Wallace Foundation, explores Seattle Opera's multipronged experiment to deepen relationships and reach new audiences.
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Thriving arts organisations, thriving arts
The Wallace Foundation explores some of the challenges in the U.S. that are making audience-building a complicated enterprise.
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The Road to Results: effective practices for building arts audiences
Explore the practices that have enabled ten organisations in the U.S. to build audiences for the arts. This publication was written by Bob Harlow and published by The Wallace Foundation.
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Taking out the guesswork: a guide to using research to build arts audiences
This publication by Bob Harlow, published by The Wallace Foundation, provides guidelines to help you design and manage your own audience research. It explores how research can help you learn about potential audiences, create more effective promotional materials and track progress towards your audience-building goals.
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Staying relevant in a changing neighbourhood
Discover how Fleisher Art Memorial is adapting to shifting demographics in its Southeast Philadelphia community. This case study by Bob Harlow was published by The Wallace Foundation.
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Converting Family into Fans: how The Contemporary Jewish Museum expanded its reach
This case study by Bob Harlow and Cindy Cox Roman, published by The Wallace Foundation, shares how The Contemporary Jewish Museum achieved a nine-fold increase in family visitors of all backgrounds.
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Ballet Austin: expanding audiences for unfamiliar works
This article by Andrew Decker, published by The Wallace Foundation, explores the steps Ballet Austin has taken to expand its audiences for unfamiliar works.
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