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18th April 2013 Sara Lock

Resources by Steven Roth

How to implement dynamic pricing

The Santa Fe Opera is an international summer festival with an outdoor venue capacity of slightly over 2,200. This case study explains how initial data analysis by The Pricing Institute confirmed a slight but steady decline in the Opera's capacity and revenue over a series of seasons. You'll find details about how the opera responded to this decline by implementing a successful dynamic pricing strategy. They created an empowered staff team who were able to make changes, meet each week to review pricing opportunities and evaluate the impact of past changes.

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Integrating revenue management with marketing and development strategies

This case study shows how Centre Theatre Group in Los Angeles, with the help of The Pricing Institute, moved from a 2-price to a 3-price house and re-zoned their ticket prices, to price for new audience development. These two examples show how Center Theatre Group has integrated revenue management with their marketing and development strategies.

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