Stephen Cashman
Resources by Stephen Cashman
Communication strategy project management challengesBreaking down the barriers to the arts
Thinking BIG worksheet 1: mission and implied marketing objectives
Thinking BIG worksheet 2: marketing audit
Thinking BIG worksheet 3: PEST assessment
Thinking BIG worksheet 4: competitors and collaborators
Thinking BIG worksheet 5: building an audit of potential market segments
Thinking BIG worksheet 7a: planning revisions to your strategic marketing plan
Thinking BIG worksheet 7b: TOWS analysis
Thinking BIG worksheet 8: strategy sets
Thinking BIG worksheet 9: branding and positioning
Thinking BIG worksheet 10: marketing mix
Thinking BIG worksheet 11: planning to sell the plan
Thinking BIG worksheet 12: evaluation