AMAculturehive

CultureHive > Authors > Stephen Cashman
17th April 2013 Sara Lock

Resources by Stephen Cashman

Breaking down the barriers to the arts

To remain relevant to the communities they serve, arts organisations need to change – or they will die. This article examines a range of barriers to arts involvement, including marketing which might itself create barriers. It concludes that both organisational and social change are needed.

Read more

 

Communication strategy project management challenges

A vital moment of truth in devising and implementing a communication strategy is when the divide between thinking and theorising is crossed. So it’s time to put all the shining creative thoughts and ideas of the plan into practical action.

Read more

 

Impact of the 'demographic timebomb'

Note on the 'demographic timebomb' of the UK's increasingly aged population and the implications for marketing to older people.

Read more

 

Thinking BIG! A guide to strategic marketing planning

Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.

Read more

 

Thinking BIG worksheet 10: marketing mix

Take a strategic approach to the marketing mix with this practical worksheet for use with the Thinking BIG! resource.

Read more

 

Thinking BIG worksheet 8: strategy sets

Explore the implications of your proposed marketing strategy sets with this practical worksheet designed for use with the Thinking BIG! resource.

Read more

 

Thinking BIG worksheet 9: branding and positioning

Plan your organisation's branding and positioning with this practical worksheet for use with the Thinking BIG! resource.

Read more

 

Thinking BIG worksheet 11: planning to sell the plan

A practical worksheet for use with the Thinking BIG! resource to help you get buy-in for your marketing plan from colleagues.

Read more

 

Thinking BIG worksheet 12: evaluation

Plan the overall evaluation of your marketing strategy with this practical worksheet for use with the Thinking BIG! resource.

Read more

 

Thinking BIG worksheet 6: creating a SWOT analysis

Create a SWOT (strengths, weaknesses, opportunities, threats) analysis as part of your marketing audit with this practical worksheet designed for use with the Thinking BIG! resource.

Read more

 

Thinking BIG worksheet 5: building an audit of potential market segments

Build an audit of potential market segments with this practical worksheet for use with the Thinking BIG! resource.

Read more

 

Thinking BIG worksheet 7a: planning revisions to your strategic marketing plan

Plan revisions to your strategic marketing plan with this practical worksheet designed for use with the Thinking BIG! resource.

Read more

 

Thinking BIG worksheet 7b: TOWS analysis

Turn your SWOT analysis (strengths, weaknesses, opportunities and threats) into TOWS to give you strategic options for your marketing planning with this practical worksheet for use with the Thinking BIG! resource.

Read more

 

Thinking BIG worksheet 2: marketing audit

Carry out a marketing audit with this practical worksheet designed for use with the Thinking Big! resource. Review the current (and past) state of your organisation's marketing and examine facts, figures and perceptions to answer a number of basic questions.

Read more

 

Thinking BIG worksheet 3: PEST assessment

A practical worksheet for use with the Thinking Big! resource to help you carry out a PEST assessment.

Read more

 

Thinking BIG worksheet 4: competitors and collaborators

Map competitors and collaborators with this practical worksheet for use with the Thinking BIG! resource.

Read more

 

Thinking BIG worksheet 1: mission and implied marketing objectives

Draw out the implied marketing objectives in your organisation's mission statement with this practical worksheet designed for use with the Thinking BIG resource.

Read more

 

Leave a Reply

View all authors