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CultureHive > Authors > SOFII: Showcase of Fundraising, Innovation and Inspiration
1st May 2015 Sara Lock

Resources by SOFII: Showcase of Fundraising, Innovation and Inspiration

Telephone fundraising in the arts

In 2009 the Los Angeles County Museum used direct mail and telephone calls as part of its capital fundraising campaign. The museum was able to include many of their ‘lower dollar’ donors in a significant capital campaign. This case study was originally published by SOFII: Showcase of Fundraising Innovation and Inspiration.

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NSPCC’s supporter care gifts in wills ‘mind map’

The NSPCC's legacy team commissioned On Agency to devise a creative solution to help colleagues in supporter care speak with more supporters about gifts in wills. The outcome was the development of a co-created ‘mind map’. This case study was originally published by SOFII: Showcase of Fundraising Innovation and Inspiration.

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Steel Yard: ‘fund a day’ direct mail appeal

This case study about Steel Yard's successful 'fund a day' direct mail appeal was originally published by SOFII: Showcase of Fundraising Innovation and Inspiration. The Steel Yard is a small industrial arts organisation in Providence, Rhode Island, USA. In 2009 it ran a direct mail appeal called 'fund a day' to a small group of donors to fund 'a day' of Steel Yard to help raise funds for its 2010 operating costs. This simple fundraising campaign engaged donors and raised US$35,000 within one month.

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The Art Fund: the battle to save the Staffordshire Hoard

The Staffordshire Hoard was valued at £3.3 million and the Art Fund led the campaign to raise the funds needed to buy it for the Birmingham Museum and Art Gallery and the Potteries Museum and Art Gallery. This is a wonderful example of a successful emergency appeal. This campaign really captured the imagination of the public and was so successful that it even closed a few weeks early, which is especially admirable given the current economic climate. This case study was originally published by SOFII: Showcasing of Fundraising, Innovation and Inspirtation.

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