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17th April 2013 Sara Lock

Resources by Sarah Ogle

Right up our street: audience development in Birmingham

The population of Birmingham has a significantly higher percentage of South Asian residents as well as a higher African Caribbean population. This report summarises how Birmingham Arts Marketing’s audience development project demonstrated to The Rep, one of the arts venues involved, the importance of talking and listening and being ready to make changes.

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How cultural experiences impact audiences and visitors

Considers how people can be transformed by cultural experiences, by looking at a case study showing the process and findings of a year-long pilot study of the impacts of arts events across seven major arts organisations in Liverpool.

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