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25th March 2013 Sara Lock

Resources by Sarah Gee

Donor segmentation

This AMA conference 2014 session led by Sally Bagwell (NPC) and Sarah Gee (Indigo-Ltd), looked at the emerging practice of donor segmentation in the fundraising sector. NPC’s report Money for Good UK explores the habits, attitudes and motivations of donors in the UK. This session explored the seven donor types outlined in Money for Good UK and how the arts sector can use this segmentation to think about fundraising practice.

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mac birmingham's capital fundraising appeal

mac birmingham is a pioneering arts complex offering a programme of theatre, dance, independent cinema, music, spoken word, comedy, exhibitions and special events, as well as a wealth of practical classes in all aspects of creativity. Following a successful capital appeal mac birmingham was redeveloped and reopened on 1 May 2010. This case study describes the fundraising process and outcomes mac experienced during this appeal.

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Reviewing your marketing campaign strategy

Free up time with a 'marketing health check' that will help you prioritise what works and gain the confidence to eliminate what doesn't. This guide is a transcript from an AMA Conference 2011 session.

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