CultureHive > Authors > Sarah Fortescue
4th August 2014 Sara Lock

Resources by Sarah Fortescue

Using audience data to develop an individual giving scheme

Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London and is currently presenting in three languages. This case study describes how CbJ conducted a survey to find out more about their audience to help formulate a new fundraising strategy and to develop an individual giving scheme.

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