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4th August 2014 Sara Lock

Resources by Sarah Fortescue

Using audience data to develop an individual giving scheme

Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London and is currently presenting in three languages. This case study describes how CbJ conducted a survey to find out more about their audience to help formulate a new fundraising strategy and to develop an individual giving scheme.

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