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17th April 2013 Sara Lock

Resources by Sarah Clarke

Marketing dance studio spaces to dancers

This short guide outlines the ways in which dance studio's can market themselves to dancers and dance students.

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How can I market my dance school to prospective students?

A quick reference guide to how marketing techniques can help dance schools deliver new students through their doors. It presents a number of practical and low-cost tools: getting your key messages right; strengthening your online presence; keeping the flow in interesting news and information (especially through social media); database and email marketing; and building local relationships including with schools and groups.

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Getting students in the door and keeping them dancing

This short resource sets out some key ideas and tips on how dance marketing can attract new students to come to the studio, whether they are experienced dancers or those looking for a recreational activity.

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Ten top tips on how to grab your audience with email marketing

Email newsletters are an easy, instantaneous and relatively inexpensive way to grab the attention of your audience with relevant information that they want to read. Here are a few of the top tips before you start! By applying some simple rules, they can become much more effective, including planning ahead, doing your homework, asking permission, setting expectations, getting your subject line right, knowing your audience, being relevant, interesting and consistent, and keeping it simple.

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How to use social media effectively

Explore the basics of social media and websites in this simple starting point guide for dance schools. You'll find a short list of tools, techniques and tips to help you develop engaging content and monitor who is looking at it.

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Conveying the right message through photography

Using photography effectively across marketing collateral can help convey important messages to your target audiences. This guide explains what to consider when using a photographer, or creating your own shots - such as lighting, atmosphere and varying the composition. The author suggests that using photos effectively will allow you to tell your organisation's story, as well as maximise interest and engagement from your audience.

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Using social media to engage with dance audiences

This article describes the ways that different dance companies are using social media to engage with their audiences.

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Creating effective copy

This handy guide offers hints and tips when copy writing to ensure your key messages are clear. It demonstrates how to write effective headlines so that the target audience wants to continue reading your copy. You'll find examples of how you can really make your message stand out by incorporating some simple techniques.

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How to write a press release

Writing an effective press release is an important first step in building up your media relations and giving your story the best chance to be heard. The initial role of a press, or news, release is to provide reporters with the basics needed to develop a news story. This snapshot guide explains how to develop good relationships and improve communication with different media. You'll find tips on writing a successful press release, how and when to distribute it, along with advice about tracking any coverage gained.

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