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25th March 2013 Sara Lock

Resources by Sarah Chambers

Presenting your marketing strategy to the Board

In this guide, Sarah Chambers provides 10 key points to help steel your nerves, get you better prepared and generally ensure a more successful presentation.

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CRM strategy – why is a seamless customer journey so important?

Across the cultural sector, organisations are thinking about customer journeys. From the first piece of communication to their experiences of a venue, everything you do contributes to whether or not a good relationship can be created. In this article, Sarah Chambers considers customer relationship management (CRM) and what it should look like for arts and cultural organisations.

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