Futuristic glowing brain connected to email, social media and idea icons representing AI tools used in modern marketing.
Online training

Essentials of AI for Marketing

A 9-week course for arts marketers to understand how to use AI safely, ethically and responsibly. Starts from 29 March.

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Booking closes 18 March

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Sally Bagwell



Sally’s work at NPC within the research and consulting team supports charities, funders and commissioners to address the challenges they face in their work. Since joining NPC, she has worked on sector level research, including a project for Big Society Capital on the measurement of social outcomes for investors, a review of the visual impairment sector,
and Money for Good UK, NPC’s research into the motivations of high net worth donors. Sally currently manages NPC’s Cultural Commissioning work in partnership with NCVO and nef, on behalf of Arts Council England.