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18th September 2014 Sara Lock

Resources by Sally Bagwell

Opportunities for alignment

This research paper highlights opportunities for collaboration between arts and cultural organisations and public sector commissioners. It provides an overview of the current cultural landscape, examines both the providers and commissioners perspectives and identifies the key areas where their interests match. This report also contains key recommendations and messages for public service providers, commissioners and key strategic influencers.

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Donor segmentation

This AMA conference 2014 session led by Sally Bagwell (NPC) and Sarah Gee (Indigo-Ltd), looked at the emerging practice of donor segmentation in the fundraising sector. NPC’s report Money for Good UK explores the habits, attitudes and motivations of donors in the UK. This session explored the seven donor types outlined in Money for Good UK and how the arts sector can use this segmentation to think about fundraising practice.

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