Ros Fry started her career at The Commonwealth Institute, a museum in London about non-western culture. She became Head of Marketing, Press and Sponsorship before moving on to mainstream culture as Senior Press Officer at the Southbank Centre.
Moving to the South West in 1994, she devised the first arts marketing courses at Dartington College of Arts and dozens of CPD courses. She has trained 3,000 students, artists and arts managers, run two literary festivals and curated a creative industries exhibition.
In 2011 she became a fundraiser for Cancer Research UK and is now Legacy Manager for the South West. She moved sector because two very close friends developed breast cancer and she wanted to do something to help.