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CultureHive > Authors > Rob Macpherson
2nd December 2013 Sara Lock

Resources by Rob Macpherson

Developing youth audiences: Is it worth it?

How do we address the under-representation of under 26 year olds in our audiences? The first article debunks 13 myths about youth arts attendance, including ‘Young people don’t have any money’ and suggests that efforts to attract ‘young people’ might be a waste of resources; the second and third articles describe successful schemes at the National Theatre, Warwick Arts Centre and Milton Keynes Theatre which encouraged young people to become regular theatre-goers.

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