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18th August 2014 Sara Lock

Resources by Richard Scandrett

Buy one donate one – ticket donation scheme

Spitalfields Music asks ticket bookers to its Summer and Winter Festivals to donate the value of a ticket when they buy their own ticket – effectively buy one ticket and donate one. Money generated through this scheme is used to offer free tickets to local residents who could not otherwise afford a ticket. The value of the ticket donated is decided by the ticket booker. In this case study, Richard Scandrett, Director of Marketing and Development at Spitalfields Music describes how this successful scheme works.

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