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18th April 2013 Sara Lock

Resources by Richard Ings

Pricing research study: Call it a Tenner Part 2

Part 2 of the ‘Call it a Tenner’ report for Arts Council England presents a number of case studies from a wide range of arts organisations, according to the pricing strategies adopted. Lessons learned are then incorporated into an set against current pricing theories and models. In this section discounts, subscriptions and memberships are discussed.

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Pricing research study: Call it a Tenner Part 1

Part 1 of the ‘Call it a Tenner’ report for Arts Council England presents a number of case studies from a wide range of arts organisations, according to the pricing strategies adopted. Lessons learned are then incorporated into an set against current pricing theories and models. The impacts cover income, new audience development, marketing tactics and loyalty.

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