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CultureHive > Authors > Research Councils UK
3rd April 2013 Sara Lock

Resources by Research Councils UK

Find practical guidelines, tools and techniques for evaluating public engagement activities

This guide is for researchers, arts marketers, audience development and community engagement staff seeking to engage general audiences, to evaluate public engagement activities. After explaining what monitoring and evaluation are, it takes you step-by-step through the decisions and actions needed to build a robust evaluation strategy, and gives tools and templates on questions, and hints on how to present the evaluation report.

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Practical guide to evaluating audience engagement

Guidelines to help you evaluate audience engagement activities, whether you have previous experience or not. The methods are based on social and market research. This is a practical guide to embedding evaluation within your engagement activity. It gives a brief explanation of the theory then takes you through such aspects as SMART objectives, selecting Key Performance Indicators and techniques for quantitative and qualitative research, data handling and how to structure a report.

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