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CultureHive > Authors > Rebecca Ratzkin
19th April 2013 Sara Lock

Resources by Rebecca Ratzkin

Assessment of projects to engage audiences

This report takes stock of audience engagement activities. To help make sense of this rapidly developing landscape, an 'Arc of Engagement' model is proposed to aid in understanding the stages through which audience members pass in constructing unique experiences around a shared work of art. Drawing from audience studies in the dance, theatre and classical music fields, six diverse audience typologies are described in terms of their engagement preferences and current practice in engaging audiences and visitors is illustrated through 11 brief case studies.

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