Ranjit Kaur Atwal

The Digital Heritage Lab took place between April 2020 and June 2021 and as well as providing programme of free online training events it also gave 60 heritage organisations the opportunity to develop their digital potential with the support of a digital skills mentor. In this Reflect, Share, Inspire session Ed Archer from the Lanark and District Archaeological Society (LADAS) and Laura Drysdale from The Restoration Trust are reunited with their respective Digital Skills Mentors Alex Wilson and Janet Alderman.

Eilish McGuinness, CEO, National Lottery Heritage Fund welcomes delegates to the Reflect, Share, Inspire event. This is followed by the opening panel session that reflects on the achievements of the Digital Skills for Heritage initiative over the past three years, share thoughts on some of the highlights and successes, as well as considering the initiative’s legacy.

The case for using evaluation to gather data and insights to analyse and shape your future digital marketing is a must. In this resource Ranjit Atwal explains why and how you and your heritage organisation should be spending time tracking, evaluating and applying insights into your digital marketing plans.

In this resource, Ranjit Atwal provides a seven-step plan for digital marketing on a budget — know your target audience; define what you want to achieve; learn about digital channels, platforms and spaces; shape your brand’s voice and tone; get your content right; embed digital into marketing funnels; and finally track and optimise — evaluate the digital marketing activity you’re doing.

St. Mellitus Organ Restoration Project is restoring a First World War Memorial organ in a church in Stroud Green, North London. In this case study Ranjit Atwal speaks to Emma Beck from the restoration project and Oonagh Gay, Chair of Islington Guided Walks, about a series of ‘podtours’ they have created. The ‘podtour’ is an audio walking tour exploring highlights of the local community’s musical heritage.