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5th April 2013 Sara Lock

Resources by Rachel Coldicutt

Creating affordable, innovative and engaging digital campaigns

Discover how to create audience-focused and creative-focused digital campaigns. This resource considers a number of projects, including BBC Radio 3's strategic approach to Twitter and Tumblr, and the Royal Shakespeare Company's myShakespeare project.

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Creating engaging digital events and projects

The Culture Hack Toolkit is a handy and comprehensive guide to producing your own digital prototyping programme. The toolkit includes information on what motivates people to take part, what questions you should ask before you begin planning, and how participating in a Culture Hack event can support legacy projects and longterm organisational change alongside examples of individual learning.

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Becoming a social arts organisation

This paper is an attempt to understand what a “social arts organisation” would look like, and to describe how it would behave. It covers what it means to be social; how the online experience differs from the traditional one, and using analytics to see who is talking to you and when. It also examines organisational change brought about by social media, and provides useful examples from around the web.

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Engaging audiences with video and interactive TV

Internet-connected and interactive TV is an emerging technology that offers new marketing opportunities for the arts and cultural sectors to reach audiences in their own homes. Learn how and why arts marketers can factor interactive TV and video into their organisation's strategy. A case study from the Berlin Philharmonic looks at how they are enabling people to enjoy concerts on the internet from anywhere in the world.

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