CultureHive > Authors > Professor Malcolm McDonald
18th April 2013 Sara Lock

Resources by Professor Malcolm McDonald

The new marketing

A look at what has been done wrong in marketing in the past, and the direction marketing should be taking in the future. Includes a look at the mistakes made by some of Britain's biggest companies, fads that failed, and how to really build a successful organisation.

Read more


View all authors

Subscribe to our mailing list

* indicates required


CultureHive Bulletin