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CultureHive > Authors > Professor Ashok Ranchhod
25th July 2013 Sara Lock

Resources by Professor Ashok Ranchhod

Branding within the arts market

How we communicate our brand to audiences is crucial. In this article the author takes a look at the issues we need to consider more generally when approaching branding within the arts market. You'll find an outline of the benefits of branding for visitors and donors, examples of co-branding and re-branding, drivers of customer equity and how to build it, and the future of branding relationships.

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