Resources by Peter Fisk
Marketing science
As you pause in the supermarket aisle or sign-off purchase orders between meetings, when it comes to the moment of decision, does all that marketing science really work? This extract from Peter Fisk’s bestseller Marketing Genius explores neuro marketing.
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Getting the message across
Whether it’s a 30-second TV commercial, a half-page press release with some exciting news, a roadside poster trying to catch a driver’s eye, a 24-page brochure to take home and dwell on, or a 45-minute pod-cast speech by the artistic director … they all have an audience to engage, all have a purpose to achieve,a key message to get across.
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