CultureHive > Authors > Peter Bellingham
18th April 2013 Sara Lock

Resources by Peter Bellingham

From arts marketer to CEO

A leadership article.  Peter Bellingham, Managing Director - Welsh National Opera, shares some thoughts on his career progression to a senior executive role in the arts and cultural sector.

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Pricing strategies to encourage increased audiences at WNO

Case studies and research undertaken since the 1980s have shown that price is not the most significant barrier to arts attendance and suggests that there is scope for price increases. This article on Welsh National Opera's experience found that for current opera-goers, a decrease in price could encourage more attendances and actually increase revenue.

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