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3rd April 2013 Sara Lock

Resources by Paul Smith

Explore the role of digital marketing in arts organisations

As part of the AMA’s New Media New Marketing day, digital marketing advisor Paul Smith explored the role of digital marketing in arts organisations including tried-and-tested techniques to help develop and refine digital marketing strategies. HE covered developing an e-marketing strategy, the importance of brand, trends affecting the market place, segmentation, partnerships, positioning, plus digital integration and tools.

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How the arts can survive in tough times

The All About Audiences conference in 2011 was framed by the increasing funding crisis in the arts. Arts marketers heard from keynote speakers Ivan Lewis MP (Shadow Secretary of State for Culture, Media & Sport), Mark Robinson (Founder and Director of Thinking Practice). Susan Royce (Change Management Consultant) and Paul Smith (Executive Director of Liverpool Biennial). Their speeches on how to help the arts survive are summarised here.

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