Resources by Paul Kaynes
Right up our street: audience development in Birmingham
The population of Birmingham has a significantly higher percentage of South Asian residents as well as a higher African Caribbean population. This report summarises how Birmingham Arts Marketing’s audience development project demonstrated to The Rep, one of the arts venues involved, the importance of talking and listening and being ready to make changes.
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Do your core organisational values match your vision?
We need to make real connections with our audiences, and the best way to do this is to ensure that every department across your organisation shares core values and vision. However, this can involve change, and change isn't always easy. Here, we are offered case studies to show how two organisations have changed the way they think to allow the tastes and needs of audiences to aid artistic planning and thinking, placing inspirational art at the forefront.
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