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Paul Blundell

Paul Blundell | Web Consultant | RBA Digital

Paul has 20 years of experience in web development including front-end user interface design, prototyping, CMS and CRM integration, database management and back-end server processing. With expertise in front-end coding (HTML, CSS and Javascript) and back-end web programming languages (C#, PHP and VB) he specialises in building and maintaining WordPress and .NET core websites, creating digital workflows and integrating systems such as Spektrix, PatronBase and Blackbaud NetCommunity. He has worked with many arts, cultural, heritage and charitable organisations including the Arts Marketing Association, Historic Scotland, Imperial War Museum, Sadler’s Wells, The Vegetarian Society, Royal Exchange Theatre, Centre for Cultural Value, Cardiff University and The Comedy Store.

Paul supports organisations to embrace change and build resilience in their digital operating environments through training in web skills, automating digital workflows, integrating systems, identifying actionable insights from analytics data, and assessing the most appropriate technologies to use. He has run many training sessions over the last 15 years and enjoys sharing his enthusiasm in web technology.

Paul Blundell head and shoulders.

Resources by Paul Blundell

Tensof different coloured clock faces.

Google Analytics 4 (GA4) is here and we don’t have long to make the switch. This resource is for you if you haven’t made the jump yet. It explains what GA4 is and how it works. We will go into depth to look at how you can setup your own GA4 account, with or without hired help. It includes a handy migration checklist of all the things you may need to think about and gives you some top tips.

Screen of an open laptop with web creation platform on screen

In this webinar recording, Paul Blundell explains the role and function of a content management system (CMS). He outlines the pros and cons of Squarespace, Wix and WordPress to help you make an informed decision as to the type of CMS that will help you build a website to meet your organisation’s aims and objectives. It will help you decide how much of your organisation’s website you can build yourself and at what point you might need support from a web developer.

Metal tools on a wooden workshop bench

In this video, Paul Blundell looks at the different types of plugins and extensions that you can add to your WordPress website to help expand its functionality including: custom posts and fields; tagging and content grids; event calendar and bookings; eCommerce and membership; and search.

Audience journey mapping

Identifying your audience journeys will give you important information to be able to upgrade or build a new website. It will also help with your digital marketing strategy. In this practical guide Paul Blundell takes you through a sequence of steps to build a clear picture of your audiences.

Open laptop with Gmail icon in the top right hand corner

Emails play an important role in digital marketing and email marketing platforms can help you make the most of this marketing tool. In this video recorded at Digital Heritage Lab’s Digital Skills Day, Paul Blundell introduces you to a range of providers to show how email automation can make your working life easier and help you decide which one to use.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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