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1st May 2013 Sara Lock

Resources by Orchestra of the Age of Enlightenment

Where do we go from here? #ADA

Anna Bennett, Marketing and Press Officer at the Orchestra of the Age of Enlightenment looks at how to reduce engagement barriers as part of her Fellowship at the Audience Diversity Academy 

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Breaking down barriers to attract new audiences

This case study looks at The Night Shift, a radical new concert series created to attract new and younger audiences to experience the work of The Orchestra of the Age of Enlightenment (OAE). As well as young people, the series targeted infrequent and non-attenders of classical music by taking classical music out of the concert hall, and presenting concerts in an informal, interactive, friendly way. The result was a breaking down of barriers between performers and audience, while maintaining the high artistic standards of OAE's existing concerts.

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