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20th April 2015 Sara Lock

Resources by Norma Cameron

Hilda's suitcase – a donor's view of legacies

This article first appeared in the October 2010 issue of Gift Planning in Canada, Canada’s premier source of comment and analysis for professional gift planners. It was written in response to the Cygnus Donor Survey (an American and Canadian donor survey), that reported in September 2010 that only 2% of donors were influenced by someone from the charity when writing a legacy into their will. Drawing upon personal experience, the author advocates the need to build trusting relationships with donors.

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