New Citizenship Project
The New Citizenship Project is an innovation company, established in 2014 to help catalyse the shift to a more participatory society. We use creative strategy to promote the role of people and encourage better participation in society.
We want to reclaim the idea of the ‘Citizen’. Studies show that when we think of ourselves as just consumers, we’re less likely to tackle society’s biggest problems, from climate change to international inequality.
When we think of ourselves as citizens, we’re more likely to participate, volunteer and come together to make our society stronger and more effective.
We work with all types of organisations to create projects and strategies which involve people. Our work has led to marketing campaigns, documentary films, new social enterprises and new types of participatory membership.