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CultureHive > Authors > Neil Perkin
17th April 2013 Sara Lock

Resources by Neil Perkin

Keeping up with social media and how to apply a fresh approach in cultural marketing campaigns

Arts marketers can apply social and emerging media ideas, channels and content to achieve a range of marketing objectives. This document explores the changing nature of digital marketing and looks at the way that marketing is being turned on its head, showing how social, local and mobile marketing is now essential to success in reaching and engaging audiences.

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