CultureHive > Authors > Millicent Jones
11th October 2013 Sara Lock

Resources by Millicent Jones

Target and personalise arts marketing digital communications

Friends, fans and followers - the Liverpool Philharmonic Orchestra has all of these and the tools to help them communicate with their audience in a personalised and fashion. They also enable them to have two-way rather than one-way conversations and enable them to increase the transparency of the organisation along with more conversations and involvement with their audiences.

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