100 digital questions answered

Across four themes we answer small to medium-sized heritage organisation's most pressing and frequently asked digital questions


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Michael Turnpenny

Michael has twenty years’ experience working in the cultural sector with specific expertise in museums and galleries.  His professional career has included leadership experience within the third sector and a wider background in the public and private sectors.  Michael has a broad knowledge of the arts, heritage and cultural sector with experience of developing good governance and management practice across a range of organisations.

He has worked with the majority of museums in the Yorkshire and Humber region through his employment with Museum Development Yorkshire (York Museums Trust) and the Museums Libraries and Archives Council Yorkshire.  Previously, he worked for East Riding of Yorkshire Council and PLB Consulting and has delivered museum, heritage and cultural tourism projects throughout the UK and overseas.

Head shot image of Michael Turnpenny

Resources by Michael Turnpenny


Visitors inside a war museum

Depending on the nature of change that you wish to initiate, different forms of data collection and research will be required to support your actions. Whether it is conducting staff surveys, audience surveys, visitor observations or understanding organisational process and workflows – collecting relevant data is a critical aspect of leading change. This guide provides a recommended methodology to help you evaluate and plan for digital business model innovation.

A young boy and girl playing in front of some ruins of an abbey

Staying up-to-date with the latest technological opportunities is a time consuming but important task. This resource outlines some key areas where knowledge and skills development may be important for your future work. Useful resources and sites are also provided to support you in keeping up-to-date.

A performer in a white robe and golden mask

To realise successful digital change, the support of trustees and leadership teams is crucial. This guide provides suggestions on how to make best use of trustees and senior leaders and how to share a compelling case for change using impact stories.

A woman smiles whilst eating a pastry

After conducting a digital skills audit, the next step is to identify what training your team needs. This resource guides you through the process and provides a scoring system to help prioritise the most valuable skills.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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