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9th September 2013 Sara Lock

Resources by Michael Richards

Heritage retail: museum and gallery shops

Heritage retailing has come a long way in the past few years as museums and galleries rely more heavily on their commercial income streams to bolster budgets. In this article, Michael Richards explores the different marketing methods that can be used to drive traffic to the museum and gallery shop and increase overall profitability, whilst reflecting that the shop is one of the strongest marketing tools an organisation can possess.

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