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9th September 2013 Sara Lock

Resources by Maurice Seleky

Launching a new brand and digital strategy for the Unseen photography fair

In 2012 Vandejong, a creative agency based in Amsterdam, created the branding strategy and campaign for the first  'Unseen' international photography fair, which took place at the Culture Park Westergasfabriek in Amsterdam. This case study outlines how Vandejong positioned Unseen - the first fair of its kind in the Netherlands - as a new cultural brand: a ‘photo fair with a festival flair’. To reach out to an international audience, Vandejong developed a multi-channel communications strategy, with a strong focus on content marketing and online campaigning.

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