CultureHive > Authors > Matthews Marketing
23rd October 2013 Sara Lock

Resources by Matthews Marketing

Targeting new and younger audiences with an integrated marketing campaign

Would your organisation like to see an increase of almost 75% visitors and an influx of younger audiences? This Marketing Society Scotland (2013) paper outlines how Matthews MarketingĀ helped the Robert Burns Birthplace Museum (RBBM) achieve just that, one year on from its opening in 2011.

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