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Matt Ecclestone
Matt Ecclestone | Rheolwr Marchnata a Chysylltiadau Cyhoeddus | Arts Marketing Association
Matt yw Rheolwr Marchnata a Chysylltiadau Cyhoeddus yr AMA, lle mae’n arwain ar hyrwyddo’r AMA i aelodau newydd a chreu proffil y sefydliad. Cyn gweithio yn yr AMA, Matt oedd Cynhyrchydd yr Ŵyl yn y Norwich Film Festival (NFF) lle bu’n goruchwylio’r marchnata a’r cysylltiadau cyhoeddus ar gyfer yr ŵyl, yn ogystal â chael mewnbwn i’r rhaglen. Yn ystod ei gyfnod gyda’r NFF, tyfodd yr ŵyl o chwe sgriniad yn 2015 i 43 o ddigwyddiadau yn 2018, ac mae bellach yn ŵyl ffilmiau byrion sy’n cymhwyso am wobrau gyda BIFA a BAFTA.
Daw Matt yn wreiddiol o gefndir celf gain, ac mae ganddo brofiad hefyd o weithio i orielau gan gynnwys Smiths Row yn Bury St Edmunds, Outpost yn Norwich ac Oriel NUA Gallery, a leolir ym Mhrifysgol Celfyddydau Norwich University of the Arts.
Resources by Matt Ecclestone
Email continues to be one of the most successful tools to increase engagement and loyalty that we’ll find in our digital toolbox. Emails can give you the perfect opportunity to show new and returning visitors what your organisation is about and why they want to find out more. Matt Ecclestone shares 10 top tips to boost loyalty, build engagement and make your emails the best that they can be.
In this video, Matt Ecclestone shares his top tips on email marketing best practice focusing on marketing emails and email newsletters. He looks at ways to help you measure the effectiveness of your email marketing campaigns including click-through and open rates; AB testing; and assessing the best times to send your emails. He also shares his tips on making your emails and email newsletters accessible in terms of content and format.
