100 digital questions answered

Across four themes we answer small to medium-sized heritage organisation's most pressing and frequently asked digital questions


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Matt Ecclestone

Matt Ecclestone | Marketing and PR Manager | Arts Marketing Association
Matt is Marketing and PR Manager at the AMA, where he leads on promoting the AMA to new members and building the profile of the organisation. Prior to working at the AMA, Matt was Festival Producer for Norwich Film Festival (NFF) which saw him oversee marketing and PR for the festival, as well as programming input. During his time at NFF, the festival grew from six screenings in 2015 to 43 events in 2018, and is now both a BIFA and BAFTA qualifying short film festival.

Originally from a fine art background, Matt also has experience working for galleries including Smiths’ Row in Bury St Edmunds, Outpost in Norwich and NUA Gallery, based at Norwich University of the Arts.

Head shot photo of Matt Ecclestone

Resources by Matt Ecclestone


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Email continues to be one of the most successful tools to increase engagement and loyalty that we’ll find in our digital toolbox. Emails can give you the perfect opportunity to show new and returning visitors what your organisation is about and why they want to find out more. Matt Ecclestone shares 10 top tips to boost loyalty, build engagement and make your emails the best that they can be.

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In this video, Matt Ecclestone shares his top tips on email marketing best practice focusing on marketing emails and email newsletters. He looks at ways to help you measure the effectiveness of your email marketing campaigns including click-through and open rates; AB testing; and assessing the best times to send your emails. He also shares his tips on making your emails and email newsletters accessible in terms of content and format.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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