Resources by Martyn Richards
Getting the best out of qualitative research
An essential guide to getting the best out of qualitative research - an alternative approach to the commissioning process.
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An introduction to qualitative research
Arts marketers by undertaking qualitative market research will help to improve their understanding of their audiences and influence an organisations decision making. Learn about the tools and techniques available, advice on how to carry out the research, which method to use (for example, focus groups), the advantages of using a consultant who is a member of the market research society and an idea of the costs involved.
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