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CultureHive > Authors > Marliese Andexer
11th September 2013 Sara Lock

Resources by Marliese Andexer

Six points to consider before making a marketing video

When planning a marketing video it is important to identify its target audience and marketing objectives, and to ensure content is not overshadowed by artistic expression. A distribution strategy needs to be devised and, wherever possible, outcomes measured. This comprehensive guide identifies six key points to consider when planning a marketing video to ensure the video is first and foremost a marketing tool.

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