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CultureHive > Authors > Marksteen Adamson
25th July 2013 Sara Lock

Resources by Marksteen Adamson

How to manage your brand

It is often challenging to internally manage your organisation's brand. In this article the author outlines ways you can encourage your staff to become brand ambassadors, by letting them 'create, be and live'. There's a definition of mission, vision and values along with examples of both value-driven and purpose-driven brands such as Walmart, Walt Disney and BT.

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