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8th July 2014 Sara Lock

Resources by Mark Pemberton

The Orchestra Business Model – that’s no way to run a business!

A survey in 2013 by the Association of British Orchestras (ABO) of its members revealed a paradox that while audiences increased by 16% between 2009/10 and 2012/13, earned incomed declined by 11% in real terms. In this article, Mark Pemberton, Director of the ABO, considers whether there is a genuinely new “business model” that could be the salvation of the contemporary orchestra. 

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